Female Offenders: Harsher Sentences In Courts

Fe masculine Offenders Harsher Sentences In CourtsMost research implies that there is a evidential difference in the instruction wo work force and men w be treated by the criminal arranging and that these differences ar mainly due to the operation of gender stereotypes. inquiry studies acquit hypothesised that gender does affect doom in a sum up of ways. The erect is not necessarily explicit and it may or may not to the woman offenders apparent advant term. This implies that it may be abrasiveer or to a greater extent lenient as compared to that of the priapic offenders. It has in addition been suggested that the fact that men and women enter the criminal umpire system in ways that are different and the fact that they also attain different characteristics might gift an effect on the way they are treated by the system. Based on this, this paper seeks to con fly the coop whether egg-producing(prenominal) offenders receive harsher sentences in courts than do th eir male counter move based on their gender status. In discussing whether distaff offenders are treated differently from their male counterparts by the criminal meetice system, this paper get out also review the various supposed frameworks from early feminists and classical theorists. It will also include explanations on the historical background of the issue and on some features of the maleness of law. Pollak (1961) argues males in the criminal justice system are captivated by women offenders create them to treat them leniently. This thesis is however criticised by Heidensohn (1985), 1 of the k this instantn feminists who argues that Pollaks theory is based on female biology making it unsociological, ahistiorical and ideological. He goes on to suggests that apart from the throwting the crime, female offenders are also tried for their womanhood because face double jeopardy. As such, they receive harsher sentence and crime as compared to the male offenders. distaff offender s are also usually punished for their sexual misbehaviour, in the event it exists, which is not the case with the male counterparts. Based on this argument, the courts apply a double standard for female offenders. This paper will accordingly look at cases in which women offenders buy into the gender contract and other cases in which women receive harsh treatment as well as sentences by the criminal justice system. The paper will discuss at how the law views females and how this is connected to the way in which women offenders are treated differently (either harshly or more than lenient) from men. The question of whether female offenders are treated slight harshly by the criminal justice system is also inherently related to the debate of why there has been an increase in female offenders. Simon (1975) and Adler (1975) argue that due to the womens liberation movement, a theory referred to as the liberation thesis, women have over the years become more men- corresponding. Simon L andis (1991), explain that feminist calls for e tone has caused a decline in chivalry at heart courts in the way they treat female offenders. Based on these arguments and theories, this paper will discuss how the courts, integrity of the agencies of the criminal justice ne bothrks treats women offenders during passing of sentences.In discussing this question, it is worth to note that historically and even presently, women commit less crime than males. accord to the British criminal statistics, there are various differences between male and female offenders. jibe to the Home Office (2003), women constituted only 19 per centum of the known offenders. The statistics also enter that women commit also commit crimes that are violent such as theft, fraud and robbery. 75 percent of crime committed by women is theft and handling according to these statistics. It is however worth to note that women commit less violent crimes as compared to their male counterparts (Lise, 2009). They howe ver participate in all types of criminal activities (Lise, 2009).Statistics also imply that female offenders are more likely to be cautioned for crimes and offenses that are indictable than men. Figures show that the cautioning invest for women was 44 pe5cent as compared to 27 percent for men. Research also showed that women were less likely to be charged subsequently being arrested for offenses than men. 52 percent of women arrested were charged as compared to 60 percent of men arrested (Lise, 2009). agree to Lambrose Ferrero (1995), there are less criminals among females than there are among males and that female criminals have more anomalies than the common women. gibe to these theorists, female offenders do not act in accordance with the standards pre-defined and are regarded to be pathological hence require to be removed from the society or undergo treatment to get under ones skin them normal. Courts therefore tend to punish female offenders for their offenses and for no t complying with the pre-defined standards. This is implies that they receive double punishment which is not so with the male counterparts. As such, female offenders receive harsher sentences than males by courts. merchandise Demographics Marketing EssayMarket Demographics Marketing Essayexecutive summaryWhen you ask for Kleenex, each(prenominal)one knows you are a jumbleg for a tissue. Although the number of rivals has been increase redundantly during the last decades, today, Kleenex with its universal popularity and its vehement carry that built within its eighty years old understands needs of its different customers. Obviously, one of the major(ip) group of the customers, are men. Although the mens beauty care market lags the womens by some time, a mod report pointed that the male dressing market has been increasing at double digit suppuration pass judgment over the last decade in the US that in turns widespread in the other parts of the world. The economic downturn h as tempered optimism but the mens beauty market remains one of the lift out execute constituents in the personal care sector, according to a new report by Diagonal Reports. hands are now catching up with women with demand for mens hair coloring and fair barks having now interpreted off, decades after the womens coloring boom. A fundamental change in male behavior towards their sort is accountable for this gain. Very large numbers of men are much more interested in their visual aspect than preceding(prenominal)ly and interested in a different way than was the case. As one male grooming expert pointed break done, some men have a new attitude to look, it is no doggeder just functional, and they ask their appearance to be in fashion. Hence, we have just concerned intimately men as women, children and others that in turns directed us to call in about providing a new output for them. For this reason, we thought about producing new tissues that have some unequaled aspec ts especially for men and could help to protect and improve their skin and their appearance.Even though, the traditional categories like ultra- soft tissue and Kleenex lotion continue to be the more or less purchased overlaps, a growing number of men are beginning to experiment with other, less traditional cosmetics and t crudeetries crops, such as facial cleansers tissue, as well as face and body tissue with rejuvenate property by adding vitamins like vitamin E, sun block, green tea extract and exfoliation substances in the middle layer of the tissue. These subject matter materials are the about sought after by dandy man who want to stop skin full of feel in tissues mundane use.2.0 Situation AnalysisKimberly-Clark Corporation (Kimberly-Clark) is one of the plumping consumer crossroad companies in the world. It keep in lines the first or the second position globally in damage of market shell out in more than 80 countries. It has operations in 36 countries and sells its products in more than 150 countries. The comp boths known family care and personal care brands such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise and Depend are top rank brands in terms of market lot in more than 80 countries. High consumer loyalty and strong brand recognition help the lodge garner a substantial market share. However, economic interim in the US and Eurozone could perversely affect demand for Kimberly-Clark products.2.1 Market Summary2.1.1 Market DemographicsThe profile of the internal views customer consists of the fol dispiriteding geographic, demographic, psychographic, and behavior factorsGeographicsWe have toughened first geographic tar arouse area, which is Malaysia. afterward successful hit the Malay market, we will expand our new product in Asia area then spread across the world.According to Malaysia demographics profile 2009, male macrocosm between 15-64 years is now 8,210,373(31.9% of lend population of 25,715,819) we assume the popul ation between 18 to 45 years old to be 20%.DemographicsMaleHave attended collegeAble and young, affluent customersA combined high annual incomeThe age range from 18 to 45,more than 60% clustering around 18-25 years oldSocial class regale from the working class to middle class, upper uppersPsychographicsAll men who plight care of themselves, concerned with their appearanceProtect and improve their skin is important for themHe perceives himself as tasteful and able, and they insist on umpteen men have a new attitude to appearance, it is no longer just functional, and they want their appearance to be in fashion.Behavior FactorsThe behavior of channelise customer is what accepted as masculine has shifted intimately throughout the times, so the modern concept of how a man should be differs from the ideal man of previous eras. Some styles and behaviours that are today ascertained feminine, in the past were, part of the mans domain (e.g., makeup, jewellery).He take superciliousness in having an active role in victimization man care productsOnce they try, it is hardly to sofa bedThey often show up at following placesMan SPA centersMens salons and barbershopsGolf club2.1.2 Market NeedsKimberly-Clark Corporation is providing the men who are living in urban districts with facial tissues The social club seeks to run the following benefits that are important to its target consumersHigh Quality Based on our target market, the costumers are pursuing a higher quality of life. Attitudes and habits are changing among male consumers regarding their hygiene, grooming and physical appearance, as well as the purchasing habits among men.Rejuvenate property Add vitamins like vitamin E, sun block, and green tea extract and exfoliation substances in the middle layer of the tissue. These core materials are the close to sought after by dandy man who want to keep skin full of life in tissues daily use. node service Exemplary service is required to build a sustainable military c ontrol that has a loyal customer base.2.1.3 Market TrendsWith men becoming more involved with their grooming habits and the explosive growth in the mens segment we saw a huge opportunity to introduce the male consumer tissue to a new proposition in skincare. Younger men are clearly more interested in taking care of themselves than their fathers or even their older brothers. But is it because metro sexuality has become more widely accepted by the masses or simply because of their generations habits?Its a generational thing. The guys in these generations get their bodies waxed, work out, style their hair, go to tanning salons, etc., more than their predecessors. they were raised on MTV, the Internet and reality shows, every minute of their lives is a photo-opportunity, they always want to look like theyre ready for their 15 minutes of fame, and dont think theres anything feminine about that. employ metro sun block among groups of friends going to beach or travel pools which is reall y relevant in Malaysia because of its climatic situation is a notable trend.Another trend is using metro aroma in groups of boys parties and special ceremonies and weddings with wide range of aromas which fucking reward different tastes in wide range of groups.The other trend is using of Kleenex metro with vitamin E for nourish and rejuvenating the skin especially among men between 30 to 45 years old who strongly have desire to be always in centre of upkeep still keeping their skin nourished and shiny to make them more attractive.2.1.4 Market GrowthWith changing men habits of fashion life and tending to show more and more attention to be sensitive about their appearance, the market for men care products is growing. As men using these kinds of products, a lot of companies are trying to establish new product line in their portfolio specially designed for men. By increase in number of producers and variety of men products, the companies should try to set the prices still competiti ve to remain in this market and grow in the same time to satisfy localize of growing people in this market segment.2.2 SWOT AnalysisThe following SWOT analytic thinking captures the key strengths and weakness within the ships company and describes the opportunities and threats facing Kleenex.StrengthsWeaknessesStrong market position and brandsDiversified business portfolioStrong growth in tax revenues and profitsLack of scaleBusiness parsimoniousnessOpportunitiesThreatsGrowth in Asian marketsAcquisition and alliances change magnitude preference for graphic personalcare productsIntense controversy change magnitude oil prices2.2.1 StrengthsStrong market position and brandsKimberly-Clark has a strong market position. It has operations in 36 countries and sells its products in more than 150 countries. The company is well-known for its family care and personal care brands. It holds the first or the second position globally in terms of market share in more than 80 countries. Focus on building brands has helped Kimberly-Clark capture a strong market position. The companys brand portfolio includes some of the most popular brands of the world such as GoodNites, Cottonelle, Kleenex, Scott, Andrex, Hakle, Huggies,etc. The companys brand recognition has helped it to achieve consumer loyalty overtime ensuring a high market share.Diversified business portfolioKimberly-Clark has a diversified business structure. The companys operations are carried out through personal care, consumer tissue, Kimberly-Clark professional and others, and health care segments.The companys personal care segment contributed 41.4% of the total revenues in 2007 consumer tissue derived 35.4%, Kimberly-Clark professional other 16.6%, health care 6.6%.The companys revenues grew by 9.1% in 2007, because of higher sales volumes, cordial currency effects, increased net selling prices and an improved product mix. The company is not over dependant upon on any one business. A diversified business po rtfolio helps the company cope with fluctuations in any one of its businesses and has led to a stable revenue growth.Strong growth in revenues and profitsKimberly-Clark has save a strong growth in revenues and profits in the last few years. Its revenues have increased at a compounded annual growth rate, CAGR (2005-2007) of 7% from $15,902 billion in 2006 to $18,266 million in 2008. The companys profitability has also increased in recent years. Its operating profit increased at a CAGR (2005-2007) of 6% from $2,311 million in 2005 to $2,616 million in 2008. Similarly, the companys net profit also increased during (2005-2007) from $1,568 million in 2005 to $1,823 million in 2007. Robust monetary dressance modulates the financial position of the company and provides a platform for future growth.2.2.2 WeaknessesLack of scaleThe company lacks the scale to compete with large players in the industry. Many of the companys competitors are much larger in size in terms of revenue generate d and number of employees. Kimberly-Clark generated $18,266 million and apply 53,000 people in 2007, while one of its key competitors, Johnson Johnson (JJ) generated revenues of about $61,095 million in 2008 and employed about 119,200 people worldwide. Another competitor, The Procter Gamble Company (PG) generated revenues of about $76,476 million and employed 138,000 people in 2007. Owing to its relatively lower-ranking scale of operations, the company could find it difficult to face competition.Business concentrationKimberly-Clark has concentrated operations both in terms of geography and customers. In the fiscal year 2007, the company derived approximately $10,192.1 million (53.9%) of its revenues from North Ameri washbowl region out of which $9,875.6 million (52.2%) came from the US alone. In terms of customer concentration, Wal-Mart, the companys largest customer, contributed approximately 13% to its revenues since 2005.High dependence upon a single large customer like Wal-M art could reduce the bargaining power of the company. Any decrease in revenue from this customer could have an adverse effect on the companys revenues and profits. Moreover, the company is exposed to risks associated with the single economy, while its competitors such as The Procter and Gamble Company with signifi after partt operations in other countries are guarded against such a risk.2.2.3 OpportunitiesGrowth in Asian marketsThe consumer products and personal care products businesses are driven significantly by three basic demographic factors population growth, household formation and household income growth. These factors are now driving strong growth in galore(postnominal) of the companys developing markets including Asia, especially India and China.The companys sales increased in developing markets by 12% in 2008. In addition, in the categories in which Kimberly-Clark competes, developing countries afoot(predicate)ly represent a $4.5 billion market that is predicted to pip $5.2 billion by 2010. Moreover, the company has its operations in 36 countries. This provides Kimberly-Clark with the opportunity to enhance its market share as well as expand its presence in other categories.Acquisition and alliancesKimberly-Clark has been expanding its portfolio of services by entering into strategic agreements, and acquiring organizations to strengthen its position in the industry. For guinea pig In January 2007, ICG Commerce a leading procurement services provider signed a five-year contract to provide certain sourcing and tack on management activities for Kimberly-Clark Corporation. This move will allow Kimberly-Clark to direct its resources on innovation, brand-building and other capabilities that will drive long-run sustainable growth.Further, In March 2008, Kimberly-Clark reached an agreement to purchase the remaining stake in its South African subsidiary, Kimberly-Clark of South Africa (K-CSA) from The Lion Match Company wholly-owned subsidiary of FASIC Investment Corporation Limited. K-CSA is a leading maker and marketer of tissue, personal care and business-to-business products and also markets Kimberly-Clarks line of health care products. Kimberly-Clarks increased ownership in K-CSA will enhance its growth potential in African region. The companys alliances in these areas would allow it to further strengthen its existing business or gain a strong foothold in new sectors and markets.Increasing preference for natural personal care productsSome consumers are realizing the power of treating their skin with vitamins, botanicals and avoiding such ingredients as parabens and sulfates. Consequently, natural and organic products are being seen and appreciated as being safe, efficacious, earth-friendly beauty solutions that are transgress for ones well-being. Another reason why natural ingredient based skincare and personal hygiene products are perceived as healthier and better is that natural as a standalone interchange/concept strong ly implies a healthy balance. In that way, it can elicit an emotional response from consumers and therefore has strong relevancy to emotional wellness. Kimberly-Clark can capitalize on this growing trend by initiation more natural personal care products.2.2.4 ThreatsIntense competitionThe personal care businesses are characterized by intense competition throughout the world. The company competes in selected product categories against a number of multinational manufacturers. In addition to products interchange in the mass-market and demonstrator-assisted carry, the companys products also compete with similar products sold in prestige department store channels, through door-to-door or mail-order market or through telemarketing by representatives of direct sales companies. punctuate recognition, quality, performance and price influence the consumers choice among competing products and brands. Advertising, promotion, merchandising, the pace and timing of new product introductions, line extensions and the quality of in-store sales staff also have a significant impact on consumers buying decisions. Kimberly-Clarks major competitors include Georgia-Pacific Group, Johnson Johnson, Playtex growths and Procter Gamble Company.Increasing oil pricesFuel costs for the company represent a significant allot of its statistical distribution cost, thereby, affecting its operating margin. A number of the companys products, such as diapers, training and callowness pants, incontinence care products, disposable wipes and various health care products contain certain materials which are generally derived from petroleum. These materials are subject to price fluctuations based on changes in petroleum prices, availability and other factors. The company purchases these materials from a number of suppliers.The crude oil prices have been increasing in recent years. The crude oil prices rose from $60 per barrel in October 2006 to $126 per barrel in May 2008. The price of natural waste has also increased. The short-term outlook indicated further increase in oil and natural gas prices. The bewilderment fall in US energy stocks and Organization of the Petroleum Exporting Countries (OPEC)s decision to stick to its live output levels are expected to keep oil prices above the key $100 mark. Higher furnish prices are likely to have a direct impact on the companys distribution cost and may directly affect its margins.2.3 CompetitionKimberly-Clark Corporation is forming its own market for male tissue products. Although there are companies that do make tissues and toiletries, So far the Kleenex is the only brand thoroughly designed for men, especially metro-sexual.2.4 Product offeringWe decide to offer three products for the first run, all of them have been designed to attract the target market of metrosexual men, although have potential attractiveness among other groups. These products are designed to be easily hold and used by target market and have a clear adva ntage because of their special life styleTissues with Vitamin E Nourishing and rejuvenate the skinTissues with Sun block creams protect skin from UV damageTissues with Aroma perfume attracting, relaxing and anti stress effectThey also have been designed in three bunchs for ease of use and different rate of use50 tissue pack25tissue pack10 tissue pack2.5 Marketings key success factorsThe key to success is designing and providing something special for a relatively high portion in market that matches their needs and have potential to go further of their expectation because of its high quality material and special features which have been introduces new to market and has the subscribe of one of the exceed brand tissue companies (Kleenex), so it already has a good name because of the brand and by combining it with high quality and special features according to customer needs and demand can achieve a reasonable success in the market.2.6 Critical issues development the Kleenex brand rep utation this product should be always monitored in order to keep the quality high and constant.Pursue and control the growth rate to ensure that this product line revenue always exceeds the expenses to ensure the profitability of this product line.Customer satisfaction should be carefully monitored to prevent the thread of new similar products. In other word it should always exceed the customer expectation.3.0 Marketing strategyThe marketing strategy for introducing and maintaining this product is focus on male care and increase in attractiveness of this issue among the group which covers a high portion of Malaysia population (20%) that prepares the grounds for achieving reasonable and successful growth in this market. Special differentiation of this product is its nourishing and rejuvenating feature. (3)3.1 Corporate missionKleenexmetro strive to provide the finest special application tissues in combination with best quality resources. We descry that only companies that build sust ainability into the way they do business will have abide success. Our business relies on natural resources such as wood fiber, energy and water. It is clearly in our best interest to design products and manufacturing processes that conserve these resources and secure their availability for the future.Measurable and attainable targets short term / long term goals3.2 Marketing objectives of the planMaintain positive growth by diversifying products for different purpose of usages, for framework developing new products using during body building or other physical exercises, (Product development strategy.) attempt to steadily increase demand by penetrating among other male and/ or female groups (using in beauty salons, sport teams)3.3 Financial objectivesIncrease sales by 2% in the year 2011. (1)According to Malaysian demographic profile (2009), population growth rate is 1.7%, we use this figure in financial growth rate and assume that financial growth rate is 2% accordingly.Allocate 10-15% of sales revenue to RD projects each yearAllocate 5% of sales revenue to corporate social responsibility each yearAchieve 30% sales growth rate till 2013. (10% growth each year)(2) We have used NIVEA for men annual report, using its sales growth forecast here.3.4 Target markets profilesNow the number of men who are changing their purchasing habits towards personal hygiene, grooming and physical appearances products is increasing.So, all men who take care of themselves and concerned with their appearance are our target market. We call them Metrosexual Men. The age interval of this segment is between 18 to 45 years old, with 60% concentration on men around 18-25 years old, men who really care into rejuvenating and protecting skin during their daily life. The income of dandy man is the secret of attractiveness of this segment which is relatively high. In addition the growth rate of this phenomenon is tremendous over the past several(prenominal) years.(3) According to Malaysia de mographics profile 2009, male population between 15-64 years is now 8,210,373(31.9% of total population of 25,715,819) we assume the population between 18 to 45 years old to be 20%.More than 27% of men are using these products nowadays. However, another 35% of men today say that they are interested in trying them, but have not yet made the leap.(4) These figures are based on the results of our questionnaire survey.3.5 layKleenex Metro, using Kleenex brand tissues trademark and industrial experience in the market since 1924, wants to position itself as the autopsy company in producing and offering high quality nourishing, rejuvenating and anti- UV tissues especially designed for dandy men.3.6 StrategiesUsing Kleenex as a well-known brand among the society the marketing strategy tries to attract customers among groups in several ways. First one is redesigning the Kleenex website, allocating a dominant position to Kleenex metro. Second and major one is promoting by viral marketing as our target segment have rigorous relation and connection to internet, specially websites, blogs and emails. The tercet strategy is using famous brand embassadors for promoting the product on boards in cinemas, fashion magazines and related literatures. Using brand ambassador is relatively high cost advertising but has a great effect on this target market. After customer awareness we focus on other comparatively low cost options especially viral marketing and websites.3.7 Marketing MixProduct positioning product description, determine added featuresValue Proposition Statement (VPS)The extra ordinary new feeling of new Kleenex Metro-softness with fabulous odor, more lively rejuvenated skin for those who indulge in metro-sexuality.Point of Parity (POP) Softness and fabulous odor are the two major similarities of this product and others.Point of Difference (POD) Nourishing and rejuvenating the skin could be considered as the two main differentiations of the product.Price- Pricing s trategy, incentives (sales, discounts)The pricing objective is a combination of four subjects first and for most, affordable luxuries is the most considerable objective for this product, since it characterized by high levels of perceived quality and status among the consumers. Secondly, as the company has been produced tissues for many years it plagued more with intense competition and changing consumers wants. Hence, survival could be call forthed as another objective in this situation. Thirdly, it is better to set the price that provide maximum marginal profit that in turns lead to maximum current profit, cash flow or rate of return on investment. Therefore, maximum current profit is the other objective for the company. Last but not the least, as producing the new product requires a relatively new technology, it is better at first to set higher price compare with normal product and slowly lowered over time. Then, market- skimming pricing is the other objective.Price setting rule We select a rule of combination of the value perceived by the consumers and their assessments and the competitors price and the price of substitutes. In fact, there is a mutual relationship between consumers and product on the one hand the product should deliver the value promised by its value proposition and on the other hand the customers must have perceived this value, so the premium pricing could be charged in this situation. Although, our product has some unique aspects, we considered the some products that maybe seem to look like our product in some other criteria too. Therefore, we have mentioned the price of those products based on the survey that we have done through some supermarkets, super stores and pharmacies (Carrefour, frigidness Storage, Watson and Vita care).Elasticity of demand Since the luxuries aspect of the product is more dominant, its demand relatively hardly changes with a small change in price, hence, we can consider that it is inelastic.Price With consid eration of especially these two previous items (the method and inelasticity of demand) and some other criteria like tendency of customers to process the prices in left-to-right manner we set the price for our product as belowIncentives for increasing sales volume Discount and Allowances are two major categories that we could mention in this situation, especially for early payment (below than 15 days) and more volume purchases by the customers. Furthermore, we can consider some functional discount or trade discount for some channel members if they will perform certain functions that specified by the company for instance if they could keep the records, the company can allocate marvelous discount to them.C- Place-sales area, distributionAt the beginning we have just considered Malaysia as our distribution area.Channel of distributionSelective distribution All the retailers and intermediaries willing to carry the products.Marketing channels retail stores, wholesalers/distributors and s ales force.Retailers department store Parkson, Metrojaya, Isetan and JuscoSupermarket Cold StorageSuperstore Carrefour, Tesco and GiantSpecialty stores Guardian, Apex, Prima Health and WatsonSPA centers that regularly visited by our target customersMens salons and barbershopsWholesalerAll merchant wholesalers (full-and-limited service jobbers and distributors)Competing brand No relevant competitor most likely have a lower price rangeD Promotion advertising methods, humans relationsWe want to use two major marketing communication mixesPersonal influence channels1-Distribution of free 10-15 tissue sample packs at strategic business locations during the rush hours (especially at weekends nights).2-Appointment with spokesperson, celebrities and brand ambassadorNon personal communication channelsSales Promotion we intend to draw stronger and quicker response from buyers, moreover, we want to highlight our product offer, hence we can mention about consignment booths, product samples an d prominent ledge displayers in the outlets.Place Advertising we want to increase the number of spontaneous buying decisions, so we can apply for using ads on shopping trolleys, shelves, floor space, in-store demonstration.Publicity and PR we intend to attract attention to the product launch and instill credibility, therefore we had better to consider about special events, sponsoring celebrations the national and pompous events, press releases in this situation.Advertising as we want to increase the number of consumers who utilize the product and recognize it as a value product, we must apply for advertising on Newspapers, Magazines especially for Male, Outdoor, highway billboards and Internet)We will also focus on Kleenex website and use of viral marketing in our strategy for advertising and promoting the product.Finally, as we have specified our audiences all men especially Juvenile and young men (18-45 years old), we can follow the communications process model effectively in mos t of the relationships and communications with our customers.3.8 Marketing ResearchAs Kleenex is a very well-known brand and has a strong experience in launching and establishing many kinds of tissues, it has a good opportunity in testing its new products using its facilities, laboratories, scientists and experts. It has also a good position in tissue market to convince the customers in free toll zones for example for tourists and people who go holidays in special zones, such as Penang or Lankawi in Malaysia to achieve a strong feedback from its customers and improve the product.4.0 FinancialsThis section will offer the financial overview of Kleenex Metro, from the sales forecasting perspective. We do desire that we should take into consideration the conservative sales forecasting in order to have a more realistic estimation. For making related the financial overview to marketing activities and marketing expenses, we can expect to cover the marketing expenses from the sales of the second year.The expenses forecast will be used as a tool to keep the department on target and provide indicators when corrections or modifications are needed for the proper instruction execution of the marketing plan.The purpose of the financial part of Kleenex Metro marketing plan is to serve as a guide for the organization. The revenue, expenses, customer satisfaction, and etc will be monitored to gauge performance.Key planning assumptions (sources of information)(1)According to Malaysian demographic profile (2009), population growth rate is 1.7%, we use this figure in financial growth rate and assume that financial growth rate is 2% accordingly.(2)We have used NIVEA for men annual report, using its sales growth forecast here.(3)According to Malaysia demographics profile 2009, male population between 15-64 years is now 8,210,373(