Can Go Essay Example | Topics and Well Written Essays - 250 words

Can Go - Essay Examplemerchandising strategy is needed to be fulfilled by market placeing director who should take care into number the product itself, the price for the product, its promotion and distribution. CanGo regularly renew their market strategy in order to keep on the competitive advantage. Target market is classified into segments, which are psychographic, demographic and geographic, product related and behavioral. When the target market is identified, the company should build the right strategy to reach this market. There are many strategies but I would like to overview the one offered by Roger Best Select the target audience the customers are grouped found on homogeneous needs and benefits sought by them on purchase of a product. Identify clusters of similar needs demographics, lifestyle, usage behavior and pattern used to differentiate between segments. Apply a evaluation approach market growth, barriers to entry, market access, switching, etc. are used. Test t he segments A segment storyboard is to be created to quiz the attractiveness of each segments office strategy. Lastly, modify marketing mix expanding segment positioning strategy to include all aspects of marketing mix (Identify Target Market). Such strategy can care CanGo review its target market, advertising and pricing to satisfy the customers needs.Jacks Memo Employee and Product Flows in the Current Warehouse Layout. Retrieved May 28, 2014 from